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Calculating Impressions

Gross Rating Point (GRP): The total number of impression delivered by a media schedule, expressed as a percentage of the population. GRP' for Outdoor generally refer to the Daily Effective Circulation (DEC) generated by poster Panels divided by the market population. Often used interchangeably with "showing". One rating represents a circulation equal to % of the market population. This is a daily percentage of persons who theoretically see an AD.